Students on this course will gain a broad understanding of the field of graphic design and learn the importance of developing and communicating ideas and creative thinking within the industry. Students will work on a variety of projects to help encourage creative exploration, including books, typography and letter forms, advertising and branding, print media, moving image and digital interaction. The course will also look at areas including idea generation, print room practice and development of students communication skills to prepare them for a career in industry.
Graphic designers are communicators and problem-solvers who work to a brief. They are able to communicate a message, convey an idea as well as engage an audience using visual language.
Students are provided with a solid foundation that stretch and challenge their skills, whilst building a specialist portfolio and employability skills. It is expected that the majority of students will use the course to progress to a higher education degree.
- Industry standard Macs, PCs and software
- Access to photo studios, print rooms and 3D craft facilitates
- Real live projects
- End-of-year exhibition open to the public and employers
- Delivery by industry practicing staff
“I feel that it (the course) has given me a strong foundation into design all together. The basics of understanding how to work with a brief and with clients has helped me to understand the industry better… I feel I have a strong understanding of terminology and design principles as well as brief work, that at A level you wouldn’t gather as they wouldn’t have live briefs for student to work on and gain experience. Also, being a UAL course you get an understanding of the process of how university works, from recording ideas and aims to actual purposeful research, to build a better portfolio.?”
“I am far happier at college than I was at school and would have been at 6th form. I like the professional environment and freedom to choose whereto take your project, as this is a beneficial skill when you go to work: people won’t always tell you what to do, some initiative is needed.?”